Urban Fashion Network has been discontinued due to many of the fashion designers disinterest in e-commerce and publicity service solutions. We at UFN find this to be a perplexing phenomenon, particularly coming from emerging African-American fashion designers. Too many designers are disengaged from the media relation’s process —yet expect communications professionals along with publishing institutions to finance the publicity of their fashions. The industry gatekeepers are to be unrewarded, and the business of communications is to be denounced; yet embraced when performed only as a favor.
Sadly, the fashion designers are not the big winners of their own showcases. It's the event producers and the venue owners who are financially rewarded by these celebrations. Commonly, the results for publicity of the fashions are often doomed because neither the event producer nor the venue owners have contacts or relationships with the fashion industry press. Advertising value of the presenting brands is frequently minimized because proper protocol for media relations often results as being an after-thought.
Ya don't know... Ya better ask somebody!
|EXISTENCE: Sept 1999 - Dec 2011 • MEMBERS: 3324